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Writing

Field notes on RevOps, automation, and what actually works.

Short, opinionated essays on the patterns I see scaling B2B revenue teams from £2M to £15M. No frameworks. No hot takes. Just what's holding up in production.

FeaturedHubSpot9 min read

How to Audit Your HubSpot CRM: A Practitioner Methodology

What a real CRM audit looks at, across five weighted categories. The methodology behind PineRiverData's free HubSpot audit — laid out so you can run it manually.

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