Challenge
Uberall was operating on Pardot for marketing automation but needed a more powerful, user-friendly platform. They required migration to HubSpot while maintaining their Salesforce CRM for sales and customer success teams.
Solution
- Executed zero-downtime migration from Pardot to HubSpot
- Preserved all historical campaign data and lead information
- Configured HubSpot-Salesforce integration for unified data flow
- Built advanced marketing automation workflows in HubSpot
- Trained marketing team on HubSpot's enhanced capabilities
Results
No business disruption during the entire migration process
Marketing operations scaled with HubSpot's user-friendly platform
Sales & customer teams continued using Salesforce seamlessly
Advanced automations increased marketing team efficiency by 3x